47. Unlocking Company Culture: Salary Transparency & Core Values with Suman Cherry

COMPANY CULTURE — SECRETS OF THE CORPORATE GAME — EPISODE 47

Are your hiring practices truly reflecting your company’s core values? In this episode of Secrets of the Corporate Game, host Kendall Berg sits down with recruiting expert Suman Chery to delve into the transformative power of company culture and core values in the hiring process. With over two decades of experience, Suman shares her insights on why soft skills like humility and communication trump the elusive ‘unicorn’ candidate myth.

Discover how companies can foster a thriving workplace by aligning recruitment with core values and prioritizing employee retention through fair compensation and open communication. Tune in to learn actionable strategies for creating an environment where employees feel valued and motivated to excel.

Bridging the Gap: Turning Company Values into Everyday Culture

True company culture isn’t just words on a plaque—it’s what you live and breathe every day. Suman and Kendall unpack the difference between the ‘ghost culture’ that companies claim and the real culture that employees experience. They discuss how leadership’s role isn’t just to dictate values, but to embody them, creating an environment where everyone can thrive. Furthermore, Suman explains how to close the gap between top-level ideals and everyday practices, ensuring that core values resonate through every layer of your organization.

Why Fair Pay and Incentives Matter for Employee Retention

Prioritizing fair compensation and incentives is crucial in maintaining a thriving workforce. Money talks, and it’s vital to ensure salaries align with or exceed market trends. It’s not about pizza parties; it’s about valuing your team by paying them what they’re worth. Ignoring competitive salaries can lead to losing top talent and paying new hires significantly more.

Additionally, Suman discusses why companies need to conduct regular market research on positions, offering transparency to employees about their worth in the market is key. Subsequently, this proactive approach shows that you value their contributions and opens a dialogue about their future.

Key Takeaways

🎙️ Introduction and Background (00:00 – 05:00)

• Host Kendall Berg interviews Suman Cherry, a recruiting expert with over 20 years of experience.
• Suman’s career spans medical recruiting, oil and gas, and construction, now matching talent with companies.

👥 Core Values and Company Culture (05:00 – 10:12)

• Integrate core values into the hiring process for consistency.
• Leaders must embody these values daily to influence organizational behavior.
• Creating a thriving environment involves hiring the right people and letting go of those who don’t fit.

🔍 Hiring Process and Soft Skills (10:12 – 20:42)

• Move beyond the ‘unicorn’ candidate myth; focus on essential soft skills like humility and communication.
• Pay attention to candidate responses and their ability to admit mistakes and ask questions.
• Ensure new hires feel safe and supported in their initial months.

💼 Employee Retention and Engagement (20:42 – 29:58)

• Engage with employees from the start and provide a safe space for growth.
• Implement strong incentive programs and competitive compensation.
• Monitor salary trends and offer achievable goals to keep employees motivated.

💰 Compensation and Communication (29:58 – 36:28)

• Address compensation proactively and base discussions on market research.
• Encourage open communication about salary expectations.
• Balance compensation with company resources to maintain fairness.

Watch on YouTube

About Sumna Cherry 

Suman has 20 years of experience in recruiting and has successfully placed 500+ employees in industries such as medical, oil/gas, construction, and real estate. She is dedicated to understanding the needs of her clients and candidates and takes pride in being a hiring “matchmaker.” Cherry Talent Group redefines recruitment by treating each client as a trusted partner and working closely as an extension of their team.

Learn more about Suman 

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That Career Coach

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